There is a brand frenzy everywhere you go these days. People are going crazy over branded products and can’t seem to get enough of them. Media has been the main source spreading brand awareness and consciousness among today’s generation.

More and more youngsters are buying products that are of well-reputed brands. The younger generation often thinks that their fashion choices define them and that’s why those who are quite conscious about brands are the ones who go after quality more than quantity.

These various brands are influencing the minds of people. In the past, ladies were so conscious about their budget they never even thought about spending too much money on brands but today’s scenario is totally the opposite. Being a brand conscious, is the new fashion mantra which has caught on like forest fire.

Pakistan, is a developing country where most of the people are deprived of basic necessities of life but still our society is very much conscious about brands. Due to this increase in the concept of brand, people are getting more and more obsessed with them and it is bringing drastic changes in youth behavior.

This behavior can be seen live at display whenever there is a so-called SALE announced for any of these branded products. People go crazy and they fight over those items like it’s a life an death situation.

There is nothing wrong in being brand conscious but make sure you are not losing your personality to these brands and you ‘re not spending way too much than you can afford.

The next time you’re making a decision to buy a branded product, make sure you are aware of its utility for you. Pick a brand that not only perfectly represents your personality but also one that fits in your budget. And yeah, please don’t forget not to show it off among your friends.