In today’s modern world, media has a great role spreading awareness among the masses. Whether its television, radio or the Internet, have a great role in enhancing the general knowledge of the people. News, telefilms and documentaries revolving around social issues increase a social awareness in children and develop their concern towards society. The media has played a major role in positive developments like the fight against racism, gender bias, poverty, and spreading awareness about the need for a peaceful world.

However, with its many positive aspects, the negative role of media seems to be rapidly increasing. In its fight for higher ratings media’s, media seems to have forgotten its true role. Glamour has taken over substance. They cross all limits and its difficult to see TV programs with family. Simplicity is diminishing due to more materialism. Generation gap is increasing. Our religious and cultural values are being corrupted due to over excessive coverage of the foreign content on our national media.

Conversely, Pakistani media has a much bigger responsibility than any other media in the world. It has to work and educate the masses about the importance of religious harmony and the concept of coexistence. It has to inculcate the importance of pluralism in the minds of the people. Media could easily achieve this goal and bring this social change provided that it directs its full attention towards this issue.